I'm a copywriter. I'm a creative.
I help some of the world's best-known brands present themselves perfectly through words.
As lead copywriter, I've come up with ideas and crafted copy in just about every media you can imagine; from brand film to print, social and interactive.
No subject or word count is off limits. I get as big a kick creating tone of voice guidelines for global banking behemoths and automotive giants as I do putting one hundred ATL headlines on a page.
Clients who have loved and bought my work include Jaguar and Land Rover, Chivas, CitiBank, Samsung, HTC, Nissan, Cancer Research UK, ExxonMobil, John Lewis, Porsche, Heathrow Express and Morrisons.
I thrive on having very little time to do something, and I love stepping up to the plate.
Experience
Accenture Song | Jaguar x Defender x Range Rover x Discovery
2018-Present
Lead digital copywriter covering Tone of Voice, big web builds, integrated brand messaging, editorial, long-form content and social.
KHWS
2015-2018
Lead copywriter on some big domestic campaigns for Samsung and Heathrow Express, but my integrated work for Mobil 1 has gone global.
Critical Mass
2012-2015
Copywriter on the redesign of Citi Bank's global mortgage and Rewards websites, as well as some lovely integrated campaigns for Nissan, Chivas, Cancer Research, Dunlop and Hewlett Packard.
Candi
2009-2012
Big site builds, little digital ads, Facebook apps, tone-of-voice guidelines, new business pitching. Clients included Morrisons, John Lewis and HTC.
Other writing
Contributing music and art reviews for Dazed and Confused Magazine and online art publication, Arts Hub.